The Internet has become a powerful information-gathering and communica-tion tool, affecting a fast-growing popula-tion of online shoppers and markets. As consumers’ acceptance of online shopping has grown, retail e-commerce has evolved to encompass a wide variety of goods and services The Internet has become a powerful information-gathering and communication tool, affecting a fast-growing population of online shoppers and markets. As consumers’ acceptance of online shopping has grown, retail e-commerce has evolved to encompass a wide variety of goods and services and consumers continue to expand their online buying into new product categories. And within this category, the item that consumers are least likely to want to buy online is furniture. Furniture buying requires consumers to invest significant amounts of time and money choosing an item they will have to live with for many years.
We believe, however, that technological advances can change the way consumers shop for furniture. The emerging technology of Internet-based Virtual Reality (VR), which allows consumers to inspect and experience products realistically without physical contact, opens new horizons for furniture shopping in online environments.
Based on market researches, market analysis and consumer behavior in Lakcom Global we say that the VR demos have led to fewer concerns from customers about furniture fitting, as well as increases in sales — particularly of items that will not even physically in a store.
Consumers are looking for an engaging experience while shopping online. Lakcom Virtual Home VR-implemented Web site offer consumers an experience that is as close as possible to shopping in a furniture store but from the comfort of their own homes (Via our franchisees). Our new innovated solution allows users to experience simulated furniture items and try different combinations in a realistic, highly interactive, three-dimensional (3-D) virtual environment. Data for analyzing how users make decisions in setting up a room with furniture items are recorded by our Lakcom Professionals.